Carl Jung, a Swiss psychiatrist and psychoanalyst, introduced the concept of archetypes, which are universal, archaic symbols and images that derive from the collective unconscious. Here are the 12 Jungian archetypes:
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The Innocent
- Motto: Free to be you and me
- Core desire: To get to paradise
- Goal: To be happy
- Greatest fear: Being punished for doing something bad or wrong
- Strategy: To do things right
- Weakness: Boring for all their naive innocence
- Talent: Faith and optimism
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The Orphan/Regular Guy or Gal
- Motto: All men and women are created equal
- Core desire: Connecting with others
- Goal: To belong
- Greatest fear: To be left out or to stand out from the crowd
- Strategy: Develop ordinary solid virtues, be down to earth, the common touch
- Weakness: Losing one’s own self in an effort to blend in or for the sake of superficial relationships
- Talent: Realism, empathy, lack of pretense
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The Hero
- Motto: Where there’s a will, there’s a way
- Core desire: To prove one’s worth through courageous acts
- Goal: Expert mastery in a way that improves the world
- Greatest fear: Weakness, vulnerability, being a “chicken”
- Strategy: To be as strong and competent as possible
- Weakness: Arrogance, always needing another battle to fight
- Talent: Competence and courage
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The Caregiver
- Motto: Love your neighbor as yourself
- Core desire: To protect and care for others
- Goal: To help others
- Greatest fear: Selfishness and ingratitude
- Strategy: Doing things for others
- Weakness: Martyrdom and being exploited
- Talent: Compassion and generosity
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The Explorer
- Motto: Don’t fence me in
- Core desire: The freedom to find out who you are through exploring the world
- Goal: To experience a better, more authentic, more fulfilling life
- Greatest fear: Getting trapped, conformity, and inner emptiness
- Strategy: Journey, seeking out and experiencing new things, escape from boredom
- Weakness: Aimless wandering, becoming a misfit
- Talent: Autonomy, ambition, being true to one’s soul
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The Rebel
- Motto: Rules are made to be broken
- Core desire: Revenge or revolution
- Goal: To overturn what isn’t working
- Greatest fear: To be powerless or ineffectual
- Strategy: Disrupt, destroy, or shock
- Weakness: Crossing over to the dark side, crime
- Talent: Radical freedom, outrageousness
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The Lover
- Motto: You’re the only one
- Core desire: Intimacy and experience
- Goal: Being in a relationship with the people, work, and surroundings they love
- Greatest fear: Being alone, a wallflower, unwanted, unloved
- Strategy: To become more and more physically and emotionally attractive
- Weakness: Outward-directed desire to please others at risk of losing own identity
- Talent: Passion, gratitude, appreciation, and commitment
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The Creator
- Motto: If you can imagine it, it can be done
- Core desire: To create things of enduring value
- Goal: To realize a vision
- Greatest fear: Mediocre vision or execution
- Strategy: Develop artistic control and skill
- Weakness: Perfectionism, bad solutions
- Talent: Creativity and imagination
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The Jester
- Motto: You only live once
- Core desire: To live in the moment with full enjoyment
- Goal: To have a great time and lighten up the world
- Greatest fear: Being bored or boring others
- Strategy: Play, make jokes, be funny
- Weakness: Frivolity, wasting time
- Talent: Joy
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The Sage
- Motto: The truth will set you free
- Core desire: To find the truth
- Goal: To use intelligence and analysis to understand the world
- Greatest fear: Being duped, misled—or ignorance
- Strategy: Seeking out information and knowledge; self-reflection and understanding thought processes
- Weakness: Can study details forever and never act
- Talent: Wisdom, intelligence
- The Magician
- Motto: I make things happen
- Core desire: Understanding the fundamental laws of the universe
- Goal: To make dreams come true
- Greatest fear: Unintended negative consequences
- Strategy: Develop a vision and live by it
- Weakness: Becoming manipulative
- Talent: Finding win-win solutions, making visions reality
- The Ruler
- Motto: Power isn’t everything, it’s the only thing
- Core desire: Control
- Goal: Create a prosperous, successful family or community
- Greatest fear: Chaos, being overthrown
- Strategy: Exercise power
- Weakness: Being authoritarian, unable to delegate
- Talent: Responsibility, leadership
These archetypes are used to analyze and understand human behavior, motivations, and personality traits.